CIAL’s communication campaigns in Italy work on many different fronts.
Various channels are used to encourage people to collect aluminium packaging used, to highlight the qualities of aluminium and the value recycling it has.
CIAL has chosen various tools:
- BILLPOSTING OF STATIC AND SCROLLING POSTERS
- TV ADVERTS
- PRINTED PAPER
SPOT TV “DOMINO”
[youtube src=”vI6yBr8VO2k”]
SPOT CINEMA “I SOLITI SOSPETTI”
[youtube src=”jFXfm0tuYvw”]
CIAL and Coca-Cola: a long summer of recycling. Collected 330.000 beverage cans.
As part of the Ogni Lattina Vale (Every Can Counts) project, this summer the CIAL Consortium and Coca-Cola promoted numerous initiatives for the recovery of aluminium beverage cans consumed during and at major music events. Record numbers for the joint initiative promoted during the summer of 2023 by CIAL-Consorzio Nazionale Imballaggi Alluminio (National Aluminium Packaging […]
Read more
Precious aluminium and italian leadership
100% and infinitely recyclable, aluminium is the “material sharing” par excellence, used daily in many sectors. Global estimates predict a strong increase in its use. Recycled aluminium is a fundamental stepping stone for the development of an increasingly circular economy. Italy is a virtuous example for Europe: 100% of national aluminium production comes from recycling […]
Read more