{"id":5671,"date":"2016-06-08T12:14:27","date_gmt":"2016-06-08T10:14:27","guid":{"rendered":"https:\/\/www.cial.it\/?post_type=english_post&p=5671"},"modified":"2016-06-08T12:15:38","modified_gmt":"2016-06-08T10:15:38","slug":"pubblicita-progresso","status":"publish","type":"post","link":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/","title":{"rendered":"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF “PUBBLICITA’ PROGRESSO”"},"content":{"rendered":"

The CIAL Consortium supports the new Pubblicit\u00e0 Progresso<\/strong> social campaign for 2016\/2017 \u201cSustainability, Moderateness, Solidarity<\/strong>\u201d.<\/p>\n

It is an integrated communication project that intends to remind us all that \u201cOnly a small amount of effort is required for our future to grow, one step at a time\u201d.<\/p>\n

The campaigns of Pubblicit\u00e0 Progresso have always aimed to achieve positive results thanks to the integrated use of new and traditional media. The new two-year campaign intends to make citizens understand that responsible everyday steps in the correct use of resources make individuals grow as people, allow them to make significant savings and gratify them as citizens who are committed to sustainable consumption.<\/p>\n

The campaign is also supported by the Italian\u00a0Consortiums CIAL, Corepla and Ricrea, who have become, as of this year, supporting partners of Pubblicit\u00e0 Progresso, to remind people of the importance of separate collection for Aluminium, Plastic and Steel<\/strong> packaging, as is highlighted in the ad that will be aired on the main Italian channels:<\/p>\n

[youtube src=”7QxqclTSALA”]<\/p>\n

 <\/p>\n

A dedicated website has also been created to support the venture: www.ciriesco.it<\/a>, where correct advice is given to easily implement sustainable behaviour and successful case histories are shown in the following fields: water, energy, air, waste, living, transport, health.<\/p>\n

Note on Pubblicit\u00e0 Progresso<\/strong>:<\/p>\n

Pubblicit\u00e0 Progresso is an Italian non-profit foundation that has been committed since 1971 to resolving moral, civil and educational issues concerning the entire community through advertising campaigns that are distributed free of charge<\/p>\n

It was developed using the model of the analogous American organisation Advertising Council and its associates include the major Italian media, such as Rai, Mediaset, Sky, Facebook and Google.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The CIAL Consortium supports the new Pubblicit\u00e0 Progresso social campaign for 2016\/2017 \u201cSustainability, Moderateness, Solidarity\u201d. It is an integrated communication project that intends to remind us all that \u201cOnly a small amount of effort is required for our future to grow, one step at a time\u201d. The campaigns of Pubblicit\u00e0 Progresso have always aimed to […]<\/p>\n","protected":false},"author":3,"featured_media":5592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-5671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF "PUBBLICITA' PROGRESSO" - CIAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cial.it\/en\/pubblicita-progresso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF "PUBBLICITA' PROGRESSO" - CIAL\" \/>\n<meta property=\"og:description\" content=\"The CIAL Consortium supports the new Pubblicit\u00e0 Progresso social campaign for 2016\/2017 \u201cSustainability, Moderateness, Solidarity\u201d. It is an integrated communication project that intends to remind us all that \u201cOnly a small amount of effort is required for our future to grow, one step at a time\u201d. The campaigns of Pubblicit\u00e0 Progresso have always aimed to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cial.it\/en\/pubblicita-progresso\/\" \/>\n<meta property=\"og:site_name\" content=\"CIAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-08T10:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-08T10:15:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cial.it\/wp-content\/uploads\/2016\/05\/pubblicit\u00e0-progresso.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gennaro Galdo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gennaro Galdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/\"},\"author\":{\"name\":\"Gennaro Galdo\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/#\\\/schema\\\/person\\\/a4df45e4fb8ac5c14af3107984f47cb4\"},\"headline\":\"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF “PUBBLICITA’ PROGRESSO”\",\"datePublished\":\"2016-06-08T10:14:27+00:00\",\"dateModified\":\"2016-06-08T10:15:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/\"},\"wordCount\":284,\"publisher\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cial.it\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/pubblicit\u00e0-progresso.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/\",\"url\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/\",\"name\":\"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF \\\"PUBBLICITA' PROGRESSO\\\" - CIAL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cial.it\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/pubblicit\u00e0-progresso.jpg\",\"datePublished\":\"2016-06-08T10:14:27+00:00\",\"dateModified\":\"2016-06-08T10:15:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cial.it\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/pubblicit\u00e0-progresso.jpg\",\"contentUrl\":\"https:\\\/\\\/www.cial.it\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/pubblicit\u00e0-progresso.jpg\",\"width\":660,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/en\\\/pubblicita-progresso\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cial.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF “PUBBLICITA’ PROGRESSO”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/#website\",\"url\":\"https:\\\/\\\/www.cial.it\\\/\",\"name\":\"CIAL\",\"description\":\"Consorzio Nazionale Imballaggi Alluminio\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cial.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/#organization\",\"name\":\"CIAL\",\"url\":\"https:\\\/\\\/www.cial.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.cial.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cropped-logo-cial.png\",\"contentUrl\":\"https:\\\/\\\/www.cial.it\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/cropped-logo-cial.png\",\"width\":256,\"height\":189,\"caption\":\"CIAL\"},\"image\":{\"@id\":\"https:\\\/\\\/www.cial.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.cial.it\\\/#\\\/schema\\\/person\\\/a4df45e4fb8ac5c14af3107984f47cb4\",\"name\":\"Gennaro Galdo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a603bdc74f5da5bd50c39bdbfabefc22a3b9cddb6cd2d39c1a0a746a7f7dafc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a603bdc74f5da5bd50c39bdbfabefc22a3b9cddb6cd2d39c1a0a746a7f7dafc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a603bdc74f5da5bd50c39bdbfabefc22a3b9cddb6cd2d39c1a0a746a7f7dafc?s=96&d=mm&r=g\",\"caption\":\"Gennaro Galdo\"},\"sameAs\":[\"https:\\\/\\\/www.cial.it\"],\"url\":\"https:\\\/\\\/www.cial.it\\\/en\\\/author\\\/gennaro\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF \"PUBBLICITA' PROGRESSO\" - CIAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/","og_locale":"en_US","og_type":"article","og_title":"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF \"PUBBLICITA' PROGRESSO\" - CIAL","og_description":"The CIAL Consortium supports the new Pubblicit\u00e0 Progresso social campaign for 2016\/2017 \u201cSustainability, Moderateness, Solidarity\u201d. It is an integrated communication project that intends to remind us all that \u201cOnly a small amount of effort is required for our future to grow, one step at a time\u201d. The campaigns of Pubblicit\u00e0 Progresso have always aimed to […]","og_url":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/","og_site_name":"CIAL","article_published_time":"2016-06-08T10:14:27+00:00","article_modified_time":"2016-06-08T10:15:38+00:00","og_image":[{"width":660,"height":300,"url":"https:\/\/www.cial.it\/wp-content\/uploads\/2016\/05\/pubblicit\u00e0-progresso.jpg","type":"image\/jpeg"}],"author":"Gennaro Galdo","twitter_misc":{"Written by":"Gennaro Galdo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#article","isPartOf":{"@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/"},"author":{"name":"Gennaro Galdo","@id":"https:\/\/www.cial.it\/#\/schema\/person\/a4df45e4fb8ac5c14af3107984f47cb4"},"headline":"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF “PUBBLICITA’ PROGRESSO”","datePublished":"2016-06-08T10:14:27+00:00","dateModified":"2016-06-08T10:15:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/"},"wordCount":284,"publisher":{"@id":"https:\/\/www.cial.it\/#organization"},"image":{"@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cial.it\/wp-content\/uploads\/2016\/05\/pubblicit\u00e0-progresso.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/","url":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/","name":"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF \"PUBBLICITA' PROGRESSO\" - CIAL","isPartOf":{"@id":"https:\/\/www.cial.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#primaryimage"},"image":{"@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cial.it\/wp-content\/uploads\/2016\/05\/pubblicit\u00e0-progresso.jpg","datePublished":"2016-06-08T10:14:27+00:00","dateModified":"2016-06-08T10:15:38+00:00","breadcrumb":{"@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cial.it\/en\/pubblicita-progresso\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#primaryimage","url":"https:\/\/www.cial.it\/wp-content\/uploads\/2016\/05\/pubblicit\u00e0-progresso.jpg","contentUrl":"https:\/\/www.cial.it\/wp-content\/uploads\/2016\/05\/pubblicit\u00e0-progresso.jpg","width":660,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.cial.it\/en\/pubblicita-progresso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cial.it\/en\/"},{"@type":"ListItem","position":2,"name":"CIAL SUPPORTS THE NEW ADVERTISING CAMPAIGN OF “PUBBLICITA’ PROGRESSO”"}]},{"@type":"WebSite","@id":"https:\/\/www.cial.it\/#website","url":"https:\/\/www.cial.it\/","name":"CIAL","description":"Consorzio Nazionale Imballaggi Alluminio","publisher":{"@id":"https:\/\/www.cial.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cial.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cial.it\/#organization","name":"CIAL","url":"https:\/\/www.cial.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cial.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.cial.it\/wp-content\/uploads\/2021\/05\/cropped-logo-cial.png","contentUrl":"https:\/\/www.cial.it\/wp-content\/uploads\/2021\/05\/cropped-logo-cial.png","width":256,"height":189,"caption":"CIAL"},"image":{"@id":"https:\/\/www.cial.it\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cial.it\/#\/schema\/person\/a4df45e4fb8ac5c14af3107984f47cb4","name":"Gennaro Galdo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a603bdc74f5da5bd50c39bdbfabefc22a3b9cddb6cd2d39c1a0a746a7f7dafc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a603bdc74f5da5bd50c39bdbfabefc22a3b9cddb6cd2d39c1a0a746a7f7dafc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a603bdc74f5da5bd50c39bdbfabefc22a3b9cddb6cd2d39c1a0a746a7f7dafc?s=96&d=mm&r=g","caption":"Gennaro Galdo"},"sameAs":["https:\/\/www.cial.it"],"url":"https:\/\/www.cial.it\/en\/author\/gennaro\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/posts\/5671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/comments?post=5671"}],"version-history":[{"count":0,"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/posts\/5671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/media\/5592"}],"wp:attachment":[{"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/media?parent=5671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/categories?post=5671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cial.it\/en\/wp-json\/wp\/v2\/tags?post=5671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}