{"id":7094,"date":"2017-11-03T12:21:21","date_gmt":"2017-11-03T11:21:21","guid":{"rendered":"https:\/\/www.cial.it\/?post_type=english_post&#038;p=7094"},"modified":"2017-11-03T12:23:30","modified_gmt":"2017-11-03T11:23:30","slug":"non-solo-lattine","status":"publish","type":"post","link":"https:\/\/www.cial.it\/en\/non-solo-lattine\/","title":{"rendered":"NON SOLO LATTINE (NOT JUST CANS) NEW ADV CAMPAIGN OF CIAL"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7096\" src=\"https:\/\/www.cial.it\/wp-content\/uploads\/2017\/11\/jpg-nonsololattine-news-cia.it_-2.jpg\" alt=\"\" width=\"660\" height=\"300\" srcset=\"https:\/\/www.cial.it\/wp-content\/uploads\/2017\/11\/jpg-nonsololattine-news-cia.it_-2.jpg 660w, https:\/\/www.cial.it\/wp-content\/uploads\/2017\/11\/jpg-nonsololattine-news-cia.it_-2-600x273.jpg 600w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>The new recycling targets set by the European Community &#8211; applicable also to the aluminium packaging sector &#8211; require the recycling of higher percentages. Achieving this will certainly need a commitment not only from the aluminium packaging industry but also from the public in carrying out separate refuse collection.<\/p>\n<p>The separate collection of aluminium packaging in Italy is currently carried out by 6,741 Italian municipalities involving over 53 million inhabitants, 88% of the national total. Despite the widespread nature of the practice, performance can be improved by focusing people&#8217;s attention on the different types of aluminium packaging that can be collected and therefore recycled.<\/p>\n<p>A new campaign called <strong>#Nonsololattine<\/strong>\u00a0(not just cans) has been launched by the CIAL Consortium to remind people, through a hashtag that can be easily used on the web, that they should not limit separate waste collection only to\u00a0beverage cans &#8211; universally recognized as the definitive aluminium packaging &#8211; but should also include other types:<\/p>\n<ul>\n<li>cans for meat, fish and pulses<\/li>\n<li>trays for food preservation and cooking<\/li>\n<li>spray cans<\/li>\n<li>aluminium foil<\/li>\n<li>tubes for creams, preserves, pharmaceuticals or cosmetics<\/li>\n<li>caps and lids<\/li>\n<\/ul>\n<p>Every\u00a0aluminium\u00a0packaging\u00a0that, exactly like beverage cans,\u00a0is infinitely and 100% recyclable.<\/p>\n<p>From 6 November and running for three weeks, the 15-second \u201c<strong>#Nonsololattine<\/strong>\u201d radio ad will be on air across all national radio stations. Over the same period a video version of the same ad will be broadcast on the Facebook and YouTube social media channels, while a full-page, multiple subject print version has already appeared, for about 2 months, in magazines of the Cairo publishing house.<\/p>\n<p>The campaign was devised by the communications office of the CIAL Consortium, and executed and produced by the k48 agency in Milan.<\/p>\n<p>[youtube src=&#8221;PLnSZCL0h-Y&#8221;]<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>The new recycling targets set by the European Community &#8211; applicable also to the aluminium packaging sector &#8211; require the recycling of higher percentages. Achieving this will certainly need a commitment not only from the aluminium packaging industry but also from the public in carrying out separate refuse collection. The separate collection of aluminium packaging [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NON SOLO LATTINE (NOT JUST CANS) NEW ADV CAMPAIGN OF CIAL - CIAL<\/title>\n<meta name=\"description\" content=\"NON SOLO LATTINE (NOT JUST CANS) ADV CAMPAIGN OF CIAL 2017\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cial.it\/en\/non-solo-lattine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NON SOLO LATTINE (NOT JUST CANS) NEW ADV CAMPAIGN OF CIAL - CIAL\" \/>\n<meta property=\"og:description\" content=\"NON SOLO LATTINE (NOT JUST CANS) ADV CAMPAIGN OF CIAL 2017\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cial.it\/en\/non-solo-lattine\/\" \/>\n<meta property=\"og:site_name\" content=\"CIAL\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-03T11:21:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-03T11:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cial.it\/wp-content\/uploads\/2017\/11\/jpg-nonsololattine-news-cia.it_-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gennaro Galdo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gennaro Galdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cial.it\/en\/non-solo-lattine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cial.it\/en\/non-solo-lattine\/\"},\"author\":{\"name\":\"Gennaro Galdo\",\"@id\":\"https:\/\/www.cial.it\/#\/schema\/person\/a4df45e4fb8ac5c14af3107984f47cb4\"},\"headline\":\"NON SOLO LATTINE (NOT JUST CANS) NEW ADV CAMPAIGN OF CIAL\",\"datePublished\":\"2017-11-03T11:21:21+00:00\",\"dateModified\":\"2017-11-03T11:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cial.it\/en\/non-solo-lattine\/\"},\"wordCount\":297,\"publisher\":{\"@id\":\"https:\/\/www.cial.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cial.it\/en\/non-solo-lattine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cial.it\/wp-content\/uploads\/2017\/11\/jpg-nonsololattine-news-cia.it_-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cial.it\/en\/non-solo-lattine\/\",\"url\":\"https:\/\/www.cial.it\/en\/non-solo-lattine\/\",\"name\":\"NON SOLO LATTINE (NOT JUST CANS) NEW ADV CAMPAIGN OF CIAL - 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