CIAL’s communication campaigns in Italy work on many different fronts.
Various channels are used to encourage people to collect aluminium packaging used, to highlight the qualities of aluminium and the value recycling it has.
CIAL has chosen various tools:
- BILLPOSTING OF STATIC AND SCROLLING POSTERS
- TV ADVERTS
- PRINTED PAPER
SPOT TV “DOMINO”
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SPOT CINEMA “I SOLITI SOSPETTI”
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CIAL has released its 2025 recycling figures. Once again, they exceed European targets.
The recycling rate for beverage cans stands at 92.8%, in line with the best European deposit-refund schemes. 65,000 tonnes of aluminium packaging sent for recycling in 2025: over 460,000 tonnes of CO₂ equivalents avoided and energy savings of 205,000 toe. Market volume up by 7%: the Italian collection and recycling system continues to absorb growing […]
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Prorogato al 31 dicembre 2025 l’Accordo Quadro Anci – Conai
L’Accordo Quadro ANCI-CONAI 2020-2024 è stato ufficialmente prorogato fino al 31 dicembre 2025: i presidenti di CONAI e di ANCI l’hanno stabilito per garantire la continuità nel ritiro dei rifiuti di imballaggio raccolti in convenzione da parte dei Consorzi di filiera. CONAI, i Consorzi di filiera, ANCI, UPI e i sistemi EPR autonomi – che […]
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