CIAL’s communication campaigns in Italy work on many different fronts.
Various channels are used to encourage people to collect aluminium packaging used, to highlight the qualities of aluminium and the value recycling it has.
CIAL has chosen various tools:
- BILLPOSTING OF STATIC AND SCROLLING POSTERS
- TV ADVERTS
- PRINTED PAPER
SPOT TV “DOMINO”
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SPOT CINEMA “I SOLITI SOSPETTI”
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2022: Italy excelles in Europe in the separate collection and recycling of aluminium packaging.
73.6% of the total aluminium packaging entering the market and 91.6% of aluminium beverage cans are recycled. In line with the principles of the new Circular Economy Action Plan of the European Green Deal, the Italian model for the management of packaging and aluminium packaging waste represents excellence in the EU landscape. These are the […]
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90,4% of aluminium beverage cans are recycled in Italy.
MAKING A ROADMAP TO RECYCLING 100% OF CANS BY 2030. OUR COUNTRY IS FIRST IN EUROPE IN THE RECYCLING OF ALUMINIUM PACKAGING. In Italy, as much as 90.4% of aluminium beverage cans placed on the market is now recycled. This has been measured by CIAL, the National Consortium that has been promoting the collection, recycling […]
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