The CIAL Consortium supports the new Pubblicità Progresso social campaign for 2016/2017 “Sustainability, Moderateness, Solidarity”.

It is an integrated communication project that intends to remind us all that “Only a small amount of effort is required for our future to grow, one step at a time”.

The campaigns of Pubblicità Progresso have always aimed to achieve positive results thanks to the integrated use of new and traditional media. The new two-year campaign intends to make citizens understand that responsible everyday steps in the correct use of resources make individuals grow as people, allow them to make significant savings and gratify them as citizens who are committed to sustainable consumption.

The campaign is also supported by the Italian Consortiums CIAL, Corepla and Ricrea, who have become, as of this year, supporting partners of Pubblicità Progresso, to remind people of the importance of separate collection for Aluminium, Plastic and Steel packaging, as is highlighted in the ad that will be aired on the main Italian channels:

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A dedicated website has also been created to support the venture:, where correct advice is given to easily implement sustainable behaviour and successful case histories are shown in the following fields: water, energy, air, waste, living, transport, health.

Note on Pubblicità Progresso:

Pubblicità Progresso is an Italian non-profit foundation that has been committed since 1971 to resolving moral, civil and educational issues concerning the entire community through advertising campaigns that are distributed free of charge

It was developed using the model of the analogous American organisation Advertising Council and its associates include the major Italian media, such as Rai, Mediaset, Sky, Facebook and Google.